It depends on how the agency is paid. Most charge a monthly retainer, some charge per lead, and a few charge only per paying customer. On top of that, you pay your ad budget, which goes to Google and Meta. ELSA Marketing charges a one-time setup fee, then a fee tied to results, like a qualified lead, a booked appointment or a new paying customer, depending on the service.
The Three Common Pricing Models
- Monthly retainer: a fixed fee every month, often with a setup fee and a contract.
- Pay per lead: a fee for every inquiry, whether it books or not.
- Pay per customer: a fee only when a new customer pays you.
Your Ad Budget Is Separate
With any agency, the money spent on ads goes to Google and Meta. With ELSA you pay them directly, so you see every dollar.
What ELSA Charges
A one-time setup fee, then a fee for each result. What counts as a result depends on the service: a qualified lead, a booked appointment, a kept appointment or a new paying customer. The fee is set by the service and your average customer value, and agreed in writing before we start. No long-term contract.