Ask what exactly you're paying for, how long you're locked in, who answers your leads and how fast, whether they book appointments or just hand over leads, and how you'll know which paying customers came from them. Clear answers to those tell you most of what you need.
Ten Questions Worth Asking
- What exactly am I paying for: time, leads or customers?
- Is there a retainer, setup fee or minimum contract?
- Who pays for the ads, and can I see the spend?
- How fast do you respond to a new lead, including nights and weekends?
- Do you book appointments, or do I get a list of leads to call?
- Are my leads only mine, or shared and resold?
- What happens when a lead doesn't book on the first try?
- How will we know which paying customers came from you?
- What do I need to do each week?
- How soon can we start?
ELSA's Answers
You pay a one-time setup fee, then fees tied to results, with no monthly retainer and no long-term contract. You pay Google and Meta directly. Every lead is answered in under 5 minutes, day or night, and booked on your calendar. Your leads stay yours, never resold. Most businesses are live in 5 to 7 business days.