Privacy Policy

1Introduction

ELSA Marketing ("ELSA," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share and protect personal information when you visit elsamarketing.com (the "Site"), take our intake form, book a call, chat or text with us, or otherwise interact with us.

We follow applicable U.S. privacy laws, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and state privacy laws such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) where they apply to us. We also follow the messaging guidelines of the CTIA and the U.S. wireless carriers.

By using the Site, you agree to this Privacy Policy.

2Information We Collect

A. Information You Give Us

• Contact details: first and last name, mobile number and email address.
• Business details: business name, trade or industry, city or service area, website, and your intake form answers, such as monthly revenue range, lead volume and ad budget.
• Communications: messages you send by text, chat, email, social media or our forms, and notes from calls with our team.
• Scheduling details: the time you choose for a strategy call and any notes you add.

B. Information Collected Automatically

• Technical data: IP address, browser and device type, operating system and referring page.
• Usage and campaign data: pages visited, time on page, and ad click identifiers and UTM tags that tell us which ad or link brought you here.
• Cookies and similar tools: used by our Site, chat widget, scheduling calendar and advertising partners such as Google and Meta. You can block or delete cookies in your browser settings.

C. Calls, Texts and Chat

Some calls, texts and chats with us are answered or assisted by an AI assistant. Calls may be recorded and transcribed, and messages are stored, so we can respond, keep accurate records and improve quality. You can ask for a person on our team at any time.

3How We Collect Information

We collect information directly from you through our intake form, booking calendar, contact and chat forms, phone calls, text messages, email and social media messages. We collect technical and usage data automatically through the Site, cookies and analytics tools. We may also receive information from advertising platforms when you respond to one of our ads, such as a Facebook or Instagram lead form.

4How We Use Your Information

We use your information to:

• Review your intake form and decide whether our program fits your business.
• Schedule, confirm and remind you about your strategy call.
• Answer your questions by phone, text, chat or email.
• Send text messages and emails you have agreed to receive, as described in Section 13.
• Measure which ads and pages bring in inquiries, and improve the Site and our services.
• Prevent fraud and spam, and meet legal and regulatory requirements.

5Sharing and Disclosure

We share information only as needed to run our business:

• Service providers: our customer-relationship, messaging and scheduling platform, our phone and SMS carriers, our website host, analytics tools and email delivery. They process information only on our behalf.
• Advertising platforms: Google and Meta, to measure our ads and show relevant ads. Mobile numbers and SMS consent are never included.
• Legal and compliance: when required by law, subpoena or court order, or to protect our rights and the safety of others.
• Business transfers: in connection with a merger, acquisition or sale of assets, under the same protections.

6Information We Handle for Client Businesses

When ELSA Marketing runs ads, answers calls and messages, or follows up with leads for a client business, we process information about that business's customers on the client's behalf and under the client's instructions. In that role the client business controls the information, and its own privacy policy applies. If you are a customer of one of our clients, please contact that business with privacy requests, and we will help them respond.

7Your Rights and Choices

Depending on where you live, you may have the right to:

• Access, correct or delete your personal information.
• Request a copy of your information.
• Withdraw consent at any time, including for texts (reply STOP) and email (use the unsubscribe link).
• Opt out of targeted advertising by adjusting your cookie and ad settings.

To make a request, email info@elsamarketing.com or call (404) 882-7810. We will verify your identity before acting on the request.

8CCPA/CPRA Rights (California Residents)

If you are a California resident and the CCPA/CPRA applies, you have the right to:

• Know the categories and specific pieces of personal information we collect and how we use them.
• Request deletion or correction of your personal information, subject to legal exceptions.
• Opt out of the sale or sharing of personal information. We do not sell personal information.
• Not be discriminated against for exercising these rights.

To exercise these rights, email info@elsamarketing.com or call (404) 882-7810.

9Data Retention

We keep personal information only as long as needed for the purposes in this policy, to meet legal and record-keeping obligations, to resolve disputes and to enforce our agreements. Records of SMS consent and opt-outs are kept as long as needed to show compliance.

10Security

We use reasonable administrative, technical and physical safeguards, including encrypted connections, access controls on our systems and reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11Children's Privacy

The Site and our services are for business owners and adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

12Changes to This Policy

We may update this Privacy Policy from time to time. Changes are posted on this page with a new "Last updated" date. Continued use of the Site after a change means you accept the updated policy.

13SMS/Text Messaging

When you give us your mobile number and check a consent box on our forms, or text us first, you agree to receive text messages from ELSA Marketing. You can choose either or both types:

• Service messages: replies to your questions, intake form follow-up, appointment scheduling, confirmations and reminders.
• Marketing messages (optional): occasional offers, tips and event invites.

Message Frequency and Charges

Message frequency varies. Message and data rates may apply depending on your carrier and plan. ELSA Marketing is not responsible for carrier charges.

Opt-Out

Reply STOP to any message to opt out. You will get one confirmation text and no further messages unless you opt in again. You can also opt out by emailing info@elsamarketing.com or calling (404) 882-7810.

Help

Reply HELP to any message, or contact us at (404) 882-7810 or info@elsamarketing.com.

Data Protection

14Contact Us