Yes, a few agencies charge only for new customers who actually pay you. It's different from pay-per-lead, where you pay for every inquiry whether it turns into a job or not. ELSA Marketing uses a close cousin: a one-time setup fee, then fees tied to results you can count.
Pay per Customer vs. Pay per Lead vs. Pay per Booked Job
- Pay per lead: you pay for every inquiry, good or bad.
- Pay per booked job: you pay when an appointment is set.
- Pay per customer: you pay when a new customer pays you. This is the one most aligned with your bottom line.
How ELSA Charges
A one-time setup fee to build everything right, then a fee for each result, such as a qualified lead, a booked appointment or a new paying customer, depending on the service. Terms are agreed in writing before we start, and your ad budget goes straight to Google and Meta.
Why a Setup Fee
A setup fee means both sides are committed from day one. It pays for building your ads, replies and booking properly, so results come faster and you're never paying a monthly retainer for work you can't see.