Usually the leads are coming in, but they're not being answered fast enough or followed up. Missed calls, replies that come hours later and no second attempt turn paid leads into jobs for someone else. Ad targeting can be part of it too, but speed and follow-up are the most common gap.
Common Causes
- Calls missed while you're on a job, with no text back.
- Forms and messages answered hours later.
- No follow-up after the first attempt.
- Ads reaching the wrong area or the wrong kind of customer.
- Measuring clicks and leads instead of booked jobs.
The Fix
Answer every lead in minutes, follow up until they book or reply, and measure success in paying customers. That's what ELSA does, and it's also how ELSA gets paid.