Within minutes. A Harvard Business Review study of 1.25 million sales leads found that companies that tried to contact a lead within an hour were nearly seven times as likely to qualify it as those that waited even an hour longer, and more than 60 times as likely as those that waited 24 hours. ELSA answers every lead in under 5 minutes.
Why Speed Wins
People who need a service usually reach out to a few companies at once. The first one to respond sets the tone and often gets the job.
How to Be First Every Time
- Text back missed calls automatically.
- Reply to forms and messages within minutes, nights and weekends included.
- Book the appointment in that first conversation.
Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, 2011.