Text them within minutes, keep the message short, and offer a time to book right away. People fill out Facebook and Instagram forms on their phone and forget about it quickly, so speed and a simple next step matter more than anything else.
The Playbook
- Reply in minutes. A text works better than a call for someone who just tapped a form.
- Use their name and what they asked for. It shows a real business is on the other end.
- Offer a time. Make booking one reply away.
- Follow up for a few days. Then stop once they book or reply.
How ELSA Does It
ELSA runs the Meta ads and answers every lead in under 5 minutes, then books the job on your calendar.