It depends on the agency. Most stop at the lead and leave the chasing to you. ELSA Marketing answers every lead in under 5 minutes, follows up, and books the job on your calendar. Our fees are tied to results, so customers are the whole point.
Lead vs. Customer
A lead is a name and a phone number. A customer is someone who booked, showed up and paid. The gap between the two is speed and follow-up, which is the part most owners don't have time for.
What Closes the Gap
- Replying within minutes, at any hour.
- Following up with people who don't book on the first reply.
- Booking the appointment instead of asking them to call back.